GOOGLE Google has started in January 1996 as research project by Larry Page who was PhD student at Stanford. For the dissertation theme, Page decided to search the mathematical properties of the World Wide Web understanding the link structure as a huge graph. His supervisor Terry Winograd agreed to this idea and Page paid attention on the problem of finding out which web pages link to a given page taking in to consideration the number and nature of such back links to be valuable information about that page. The project was nick name “Back Rub” and Page was soon joined by Sergey Brin who was a fellow PhD student and close friend. The web crawler of Page began searching the web in March 1996 starting from page’s own Stanford home page. Page and Brin developed the Page Rank algorithm to convert the back link data that it gathered in to a measure of importance for a given web page. By analyzing the output of Back Rub for a given URL which consists of a list of back links ranked according to the importance and they realised that a search engine based on Page Rank will produce better results than the existing techniques. A similar strategy was already explored by a small search engine called RankDex. As a part of studies Page and Brin tested their thesis and laid foundation for their search engine. Initially the search engine used the website of Stanford with the domain name google.stanford.edu and the domain name google.com was registered on 1997 September 15. At a friend’s garage in Menlo Park, California they formally incorporated the company Google.Inc. The name was originated from the misspelling of “googol” which refers to the number represented by a 1 followed by a 100 zeros. The verb “Google” was added to the Webster’s Dictionary and the Oxford Dictionary in the year 2006 gives the meaning as “to use the Google search engine to obtain information on the internet”. Google had an index of about 60 million pages by the end of 1998. The company moved in to offices at 165 University Avenue in Palo Alto in March 1999 and in 1999 the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) and the company has located here ever since. The complex is now known as Googleplex which is a play on the word googolplex and Google bought the property from SGI for $319 million in 2006.Google attracted growing number of internet users who liked its simple design and Google began selling advertisements associated with search keywords in 2000. Google acquired Pyra Labs, owner of Blogger in February 2003 and the acquisition helped the company to improve the speed and importance of articles contained in a companion product to the search engine, Google news.
see also google adwords by perry marshall
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